Cross Asset Solutions

José María Farrés

Managing Director, Global Head of Retail Product Strategy, Citi Cross Asset Solutions


“Our goal is create and deliver a cohesive, commercial and relevant catalog of trade ideas, products and solutions specifically designed for retail financial intermediaries.”

José María Farrés is the Global Head of Retail Product Strategy. His team works closely with Citi’s Retail Sales, Trading and Structuring groups across all asset classes. Their goal is to create a cohesive, commercial and relevant catalogue of trade ideas, products and solutions specifically designed for retail financial intermediaries.

José María partners with internal and external teams in developing a consistent process for formulating tactical and strategic investment ideas. Value is continuously searched for across markets and asset classes. Resulting products are delivered to Citi’s Retail clients using the most efficient mechanisms. His team liaises across relevant product groups on technology and platform issues related to retail product distribution.

José María brings over 20 years of experience in financial services; he began his career at Citibank Madrid as a salesperson in the Global Markets department and shortly after was appointed Head of Equity Derivatives Sales for Iberia. He later joined Banco de Santander as Managing Director and was responsible for Derivatives and Structured Investment Sales eventually taking on the responsibility for establishing the Global Structuring Team across all asset classes. José María re-joined Citi in 2008 as Head of the Latin America Investors Sales Desk in New York leading the sales teams covering institutional investors in Latin America. In this role José María was also involved in the sourcing of local market products for distribution to offshore investors through Citigroup’s global offices network.

José María received his degree in Physics from the Universitat de Barcelona, and graduated from IESE at the Universidad de Navarra for his MBA.

José María is Spanish and resides in New York with his family.

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Get in touch with us

Citi Cross Asset Solutions for Financial Intermediaries

Americas (North America and Latin America)

Fabrice Hugon
Managing Director
Structured Investments
Head of Sales, NAM and LATAM

Citi Cross Asset Solutions
390 Greenwich St
New York,NY 10013


Europe, Middle East and Africa

Lorenzo Leccesi
Managing Director
Head of Sales, EMEA

Citi Cross Asset Solutions
33 Canada Square
London,UK,E14 5LB

Asia Pacific

Bernard Wai
Managing Director
Head of Sales, APAC

Citi Cross Asset Solutions
3 Garden Road
Central,Hong Kong