Cross Asset Solutions

So-Yon Sohn

Managing Director, Global Head of Sales and Distribution, Citi Cross Asset Solutions


“Our world-class global team is responsible for delivering a superior set of products, services and content to third party intermediaries, private banks, family offices, broker-dealers and wholesalers, to support them in serving their clients.”

So-Yon Sohn is Managing Director, and Citi Markets & Securities Services Global Head of Third Party Retail Distribution. In this capacity, she is responsible for formulating and executing a comprehensive global retail distribution strategy. This includes refining and delivering superior products and services through Citi’s global platform, and mapping and managing an optimal sales coverage across the retail client segments.

Prior to her current role, So-Yon was the Asia Investment Centre Head for Citi Private Bank (CPB) and Citi’s Global Consumer Bank (GCB) since 2013.  In that role, So-Yon managed all of CPB’s Investment business in Asia, including Capital Markets, Managed Investments, Product Management and Strategy; and also managed GCB’s Capital Market businesses including FX and FX Options Trading, Structured Products, and Fixed Income. She also managed the GCB’s third party fund distribution team.

Previously, So-Yon was Markets & Securities Services Head of Asia-Pacific Credit and Fixed Income Sales in Hong Kong. In this position, she was responsible for the distribution of all Flow Credit products in Asia (ex-Japan), including cash, derivatives and flow structured products. Previously, So-Yon was Head of Asia-Pacific Credit Sector Specialists, and was voted #1 Asian bank fixed income analyst by Finance Asia and The Asset for 5 consecutive years. So-Yon is based in Hong Kong, and joined Citi in 1994.

Prior to joining Citi, So-Yon worked as an investment analyst with the International Finance Corporation, The World Bank Group, in Washington D.C. So-Yon received a BA degree in Economics from Georgetown University. She holds the Chartered Financial Analyst designation, and is a member of the Hong Kong Society of Financial Analysts.


Get in touch with us

Citi Cross Asset Solutions for Financial Intermediaries

Americas (North America and Latin America)

Fabrice Hugon
Managing Director
Structured Investments
Head of Sales, NAM and LATAM

Citi Cross Asset Solutions
390 Greenwich St
New York,NY 10013


Europe, Middle East and Africa

Lorenzo Leccesi
Managing Director
Head of Sales, EMEA

Citi Cross Asset Solutions
33 Canada Square
London,UK,E14 5LB

Asia Pacific

Bernard Wai
Managing Director
Head of Sales, APAC

Citi Cross Asset Solutions
3 Garden Road
Central,Hong Kong